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The Evolution of the Beauty Ideal Portrayal in the Media for Adolescents since 2005 to the Present
Lůžková, Daniela ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of the thesis is to describe the development of the portrayal of the beauty ideal in the Czech media for teenage audience from 2005 to the present. The theoretical part of the thesis captures the historical transformation of the ideal of beauty and its current meaning for individuals and society, as well as the conclusions of existing studies on the concept of the ideal of beauty in the media, both printed and online. The data source for the analysis were randomly selected copies of magazines for teenagers (Bravo Girl, Dívka, Top Dívky, JJ), as well as YouTube videos and Instagram posts of well-known Czech influencers. Qualitative analysis, specifically grounded theory, is used as a research method. The research showed that in printed media, the concept of the ideal of beauty was narrowly defined and did not allow many exceptions, throughout the whole examined period. Anything outside of this narrow view was framed as a problem to be solved. In new media, the current definition of the standard of beauty has been gradually eroded, among other things, by the body positivity movement. The theme of beauty has diversified, diversity is admitted, and former imperfections are framed as normal manifestations of the human body. The same time, however, the current media content still repeats...
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Body dissatisfaction v adolescenci
Pauschková, Nikola
This text deals with somewhat disturbing but massively distributed phenomenon of body image dissatisfaction, which is most prevalent among adolescent girls, but penetrates also among women and most recently even men of basically all age. On the basis of dialogue with three nineteen-year-old women, the author attempts to unravel the reasons of this phenomenon as well as describe its potential negative consequences which may unexceptionally result in serious health issues.
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The influence of social media on eating disorders in today's youth generation
SLUNEČKOVÁ, Martina
The aim of this bachelor thesis was to investigate how social media may influence the development of eating disorders in today's youth. The thesis is theoretical and practical. The theoretical part deals with the group that is the focus of the thesis, namely young adults. Also, the theoretical part includes the definition of concepts such as social media, eating disorders and, last but not least, their possible interrelation, or the influence of social media on these disorders. The practical part describes the research, which took the form of semi-structured interviews. The aim of the practical part was to describe the influence of social media on the emergence and development of eating disorders in women aged 20 to 25 years.
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The influence of the social network TikTok on the body image of adolescents in the Czech Republic
Chrastilová, Aneta ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
In today's digital era, social media is becoming increasingly influential. The popularity of the social network TikTok is increasing, especially among adolescents, and is thus affecting various areas of their lives. One of these areas is body image, the perception of one's own body. Adolescents in particular attach great importance to appearance. The topic of this bachelor thesis is the influence of the social network TikTok on the body image of adolescents in the Czech Republic. The theoretical part of the thesis describes the social network TikTok, provides insight into the issue of body image and the ideal of beauty, and also presents existing research on the influence of media on body image. The practical part of the thesis is carried out in the form of qualitative research, specifically through semi-structured interviews. The respondents are both male and female, aged 17-22, who are TikTok users. The aim of the research is to find out how adolescents in the Czech Republic perceive the influence of TikTok on body image. The research seeks to capture their personal experiences, perspectives, and attitudes to better understand this issue. It also focuses on the subjective perception of body image among teenage TikTok users, the content they consume on TikTok, and the ideal of beauty they believe...
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Sexist portrayal of women in marketing communication: differences in the perception of sexist advertising between women and men of generation Z
Brázdilová, Eva ; Rosenfeldová, Jana (advisor) ; Halada, Jan (referee)
This bachelor thesis examines the sexist portrayal of women in marketing communication, focusing on whether sexism in advertising is perceived differently by women and men of Generation Z. Despite the significant influence of advertising on social attitudes towards gender, there is a lack of academic texts on how people perceive and respond to sexist advertising. This thesis consists of three parts - theoretical, methodological and research, which provide an overview of the theory of sexism, the different forms of sexist portrayals of women in advertising, means of fighting against sexism and its regulation, research methodology and analysis of research findings. The research was conducted through semi-structured interviews with Generation Z respondents to obtain qualitative data on their views on sexism in advertising. The discussion of the research findings provides insight into the attitudes and perceptions of Generation Z towards sexist portrayals of women in advertising and offers important implications for the advertising industry and society as a whole. The gathered data shows that both genders view sexist portrayal of women in advertising in a similar way, which is negative. The only significant difference was men's lower ability to recognize sexism.
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Patterns of social network use in young adults with an eating disorder at the Anabell Center
Sloviaková, Kateřina ; Šťastná, Lenka (advisor) ; Pavelcová, Zuzana (referee)
Background: Social networks are a phenomenon of today's time. Current scientific research is devoted to the possible effects of using social networks. One of the serious impacts is the effect on self-perception and the negative consequences resulting from it, such as anxiety about appearance, comparison, dissatisfaction with one's body. This can become one of the factors in the development of eating disorders, or negatively influence their course. Aims: The aim of the research was to describe the patterns of social media use among young adults with eating disorders attending the Anabell Center. Another goal of the research was to focus on possible excessive use of social networks and addiction to them. The research also aimed to explore interactions between social media use and eating disorders. Sample: The sample was selected through intentional purposive sampling across institutions. Clients from the Anabell Center aged 20-35 years were contacted in the spring of 2022 via email request. Nineteen interested women responded and all were included in the study. Methods: A qualitative type of research was chosen. Two methods were chosen for data collection. The questionnaire included data on eating disorders and health status, the Social Media Addiction Scale diagnostic tool, and sociodemographic...
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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Cellulite as a social phenomenon: Analysis of Czech print
Babková, Eva ; Pavlík, Petr (advisor) ; Baslarová, Iva (referee)
Diploma thesis "Cellulite as a social phenomenon: Analysis of Czech Press" deals with the topic of origination and development of a conception of cellulite as an illness and defect to the beauty in Czech press and also deals with constructing of this phenomenon in present time. The aim of the study was to analyze and show how the conception of cellulite, thanks to which a normal physiological fact changed into a defect to the beauty and to an illness, was developed and medialized, by using a brief quantitative analysis of Czech press as a whole, a brief quantitative analysis of the research sample and consequently a qualitative analysis of this research sample. Hereafter the aim of the diploma thesis was also seeking of an answer to a question to what extent cellulite is an construct created by advertising industry and manufacturers of cosmetic devices and products, which is abusing and supporting normative imaginings of ideal female body and beauty.
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